Art, Travel & Life in Italy & Europe Italian art search engine

Yesterday I was at the launch of, the first semantic search engine dedicated to a very important theme (to me at least): Italian art. The product, launched by Rome-based internet editor Nexta, was presented in a morning’s conference session that they sponsored in the context of Florens 2010 (my review of that coming soon). is a powerful vertical search engine that resolves the problem of returning irrelevant search results when you’re looking for something like “Leonardo da Vinci”, which might be an airport or be referred to in a number of non-art-related documents. It is also much more than just search. Nexta has realized that the future of web content is to harness existing good material, not just to produce new content. While their other vertical channels (, contain custom-written articles related to each topic within the blog format most favoured by emotion-based marketing companies these days, is the next step.

Search for art history

When you search for an artist or art-historical related content, you often turn up either unrelated material or plain crap. gets around this by using semantic search, which means that, based on a geometric model (Latent Semantic Analysis or LSA) it looks at relations between words and concepts inside a document; these are analyzed as a vector and given a score that determines the document’s rank in the search engine. Technically this is great; in practise it needs refining by human editors. The Italian language version is already more refined than the English side of the website, and the folks at Nexta are apparently working on it – it’s still in Beta. Furthermore, depends on crowdsourcing so we can all make it better.

The problem of low quality search results is one that we art history bloggers have been discussing, and H.Niyazi has recently built a search engine that enables us to search for articles in a list of approved blogs that he is gathering: the art history database. While this list is limited, it’s growing, and there’s the benefit of knowing pretty much where your answers are coming from.

While AHDB and we “#arthistory” bloggers are interested in privileging content from each others’ quality blogs, CEO Piero Muscarà repeatedly emphasized in his eloquent presentation that their search engine recognizes and prioritizes “reliable editorial content”. This means that wikipedia is not the first result for everything as it is on google, and that’s admirable. On the other hand, seems to ignore blogs entirely in favour of certain much more staid editorial products (especially on the Italian side). It also does not seem to include material for which you need a subscription – none of my test searches pulled up answers from JSTOR. While it can be frustrating to click through to material that you then have to pay for, any serious research in the humanities online should include results from journals.

Other features features pages about artists, semantic diagrams, a map that locates works by an artist in Italy, and even itineraries.

An artist summary on

  • The Artist summaries (they call it artist info – schede in Italian) are manually created by the editors and include a blurb of text that is pulled from another external website that is then linked (“read all”) at the bottom of a few lines. This is without doubt a good driver of traffic to the chosen website! Users can also create new artist pages after first making sure they’re not duplicating work already done.
  • On the artist pages there’s a map that shows the location of that artist’s works in Italy.
  • Semantic diagram on

    For all search terms there’s a semantic diagram that shows suggested related terms. (Google has a further step: image swirl, here tested with the word “titian”).

  • Registered users can rate articles or notify admins of “wrong” (they mean irrelevant) links, thus helping generate more relevant results.
  • Perhaps the coolest feature is the way that connects art to place through itineraries – this is relevant for anyone interested in traveling to see art (my favourite topic, obviously). These are a little hard to find – in fact I haven’t found one yet on the site, but it was demonstrated at the conference and I’m sure they’ll show up more prominently soon. These are suggested itineraries based on the location, in one city, of various works of art related to the one you’ve searched.
  • Another nice way the website connects to reality is through the changing images on the home page. These feature famous works of Italian art; if you click the + symbol on the bottom bar, a window comes up telling you where that work is located, with opening hours of the institution and its website.

Opportunities for bloggers

It seems to me that the folks at are open to suggestions – and their platform most certainly is too. Being crowdsourced means we can help them – and their users – find our writing. Material produced in English seems especially lacking and getting in there early on would probably give us a competitive edge. I would be careful not to spam this search engine but, as a registered user, only suggest good and specific articles related to a topic. For example, if you’ve written about a specific work by Giorgione, insert your article under the terms Giorgione + name of work. If you have an article about Matisse, insert it under that artist’s name. You can also suggest an entire website to be spidered.

Room for improvement

A little help is needed with the English language section – the term “notify web page” should be changed to “suggest web page”. The “news” section on the English side is still in Italian, and various pages are missing or not yet translated. As mentioned, it’s in Beta testing so they’ll be finishing and fixing these things soon.

One bug I noticed is that the English side rigorously takes English words in the search, even when an Italian word (like the name of a place) would turn up English language results. For example, a search of “Ospedale degli Innocenti” produced zero results; I had to search “Hospital of the Innocents” – which is not the building’s common name – to find information about Brunelleschi’s loggia and the orphanage written in English. And none of that information was truly relevant.

Second bug: the artist’s names are too rigorously defined, so that “Brunelleschi” does not bring up the “scheda artista” (artist info or summary); I did get the scheda by searching “Filippo Brunelleschi”, but I challenge the average university student, or member of the general public, to know the architect’s first name.

Third, using the English search engine, a lot of the results are from hotel or ticket reseller websites which I do not consider good or reliable sources (I’d go as far as to call these spam results). If I were the programmer I’d exclude any url with the word “hotel” in it, as well as the urls related to posters and horrible oil reproductions.

One feature I’d like to see is a bit more social integration. While you can share pages on facebook, user registration to this site does not use facebook connect or any other universal login system. I don’t have percentages for this but I am quite sure that users are more likely to register if they don’t have to create yet another password – especially as the login on this site doesn’t have a “remember me” check-box and cookie (my browser, firefox, remembers me, but when I leave the site I have to log in each time). As a registered user, there’s really nothing I can do to improve my public profile. You can insert a photo, but right now that feature doesn’t work. I can’t write who I am, what education I have, or provide links to my websites. Registered users are likely to be “influencers” (bloggers or other people serious about content) who like to be recognized. This recognition ought to be tangible: using a system of points and levels, users would feel rewarded and more inclined to participate by rating links, an action that actually causes a page reload so takes time and thus will only be done by people who feel strongly about participating.

Finally, while can be used to find general articles in the field of art history, it seems to prioritize biography. This is certainly the case in the structure of the pages headed up by an artist’s photo and bio, followed by links to biographies, and then to other websites. This seems to be a solution born out of Italian art history which still focuses on monographical production and connoisseurship type study, while Anglo-Saxon art history has, since the 1970s, been interested in social art history, feminist, pyscho-anlaytical and other branches of the discipline. I may be wrong, but it seems that there is room given here to biographies, works of art, current news, and sources, but little space given to identifying good resources for the analysis of artists and their works. Analysis can be found in academic journals available online and in the ongoing discussion on some art historians’ blogs and websites.

This mild criticism is all written in the true spirit of collaboration for I hope the folks at will take these points into consideration and that all together we can make this an even better search engine. They’ve identified a problem on the web and developed an innovative solution that is clearly expandable to other verticals that might have earning potential; in the meantime their product (with no apparent gain through advertising, just an important corporate sponsor) is a gift to us all.

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By: arttrav

Alexandra Korey aka ArtTrav is a Florence-based art historian and arts marketing consultant.

  • Three Pipe Problem

    I have to admit – I like the style, its gorgeous, but once I actually started searching, the quality of the results found left much to be desired, and seemed to require manual switching to the English version after defaulting back to Italian.It’s quite obvious they’ve paid zero attention to blogs… a quick search for Laurentian Library will reveal as much ;)I find it unusual that generic gallery and ticket sites qualify as “reliable editorial content” and blog sites run by art history professors such as Art Trav, Alberti’s Window, Art History Salon etc are not included.H

  • Alberti’s Window

    Ooh, this is exciting news (despite all of the bugs and stuff). When I am researching Italian art, I’ll look to this site as a resource. (Which might be good – it will force me to brush up on my Italian, especially since the English search engine doesn’t seem to be optimal at the moment).

    Do you think that they would be interested in including English art history blogs in this listing? I’ve noticed some Italian blogs are popping up, at least for some searches on Bernini. (But I agree with you – it looks like there needs to be more resources for analysis on artists/art, not just biographical information.)

  • arttrav

    Thanks M! Glad you find the Italian side useful; I totally agree. I focused
    my testing and review on the English side to see what we might do to help.
    I’m not sure they’d want to include Eng on the Ita side but i’m sure we can
    input our material on the English side. I’m going to be in touch with them
    this week to find out what we can do to feature our material here; I think
    as a group we know/are the main bloggers who would be interested in this
    project and have material to contribute.

  • Piero Muscarà

    Well, let me first tell you that I am deeply impressed by your interesting, detailed and intelligent analisys of . Thank you. This kind of contributions of yours are very helpful. (I will share it tomorrow with all the team at NEXTA working on the project)

    Let me give you some quick answers (but I’ll need time to study all your obesrvations):

    Yes ! A big help is needed on the English version. Still we need to bring the semantic engine to a “beta” level .. which is not the case at the moment. In the Italian version we are working on a first set of 1 million documents. The English version is still working on approx. a 90% smaller set of documents. It’s truly still very experimental. Decent results can be thrieved on basic searches on ie. artist names .. but really we are far from being satisfied of the engine performances at the moment in English. We are working on that, we will need some time more to index and “crunch” enough documents to make the semantic engine work and produce results …

    Also the Social issue. Yes we know and we agree! The definition of the whole layout structure and features of the crowdsourcing client is currently under development. We also will introduce soon a Blog on to share ideas, problems, suggestions and solutions with all the community.

    Thank you again.

    Piero Muscarà

  • arttrav

    Dear Piero,
    Thank you so much for your comment here on arttrav. I was in fact going to
    write to you and your team today; I’m impressed that you found this article,
    but then again perhaps I should not be, given that you are an expert in
    search ;-) !

    I didn’t comment much on the Italian side of the search engine; indeed I was
    more interested in seeing what results I’d get in English. But here I bet
    you encounter the issue of the availability of good content online from
    anyone except the major publishers; what web content there is written in
    Italian tends to also have a difficult structure… You have taken on a huge

    I do really hope that these can be constructive comments and that “piano
    piano” the english side will turn up great results that we can all use. I am
    happy to help in any way possible and I know that this virtual group of
    arthistory bloggers is also anxious to get in there and suggest good
    content. Should you be also looking for formal collaborations do let me know
    – thanks for the invitation on LinkedIn.

    Best regards

  • lmelk

    Not bad at all. The itineraries idea could develop into something really new. I wonder if museum professionals are welcome to suggest additions to the image slideshow.

  • lmelk

    Not bad at all. The itineraries idea could develop into something really new. I wonder if museum professionals are welcome to suggest additions to the image slideshow.