Art, Travel & Life in Italy & Europe

The social media team editors - I'm the one in the white sweatshirt

Ok folks, I’m coming out of the closet. It’s no secret that I work for the social media team of Tuscany, and I’ve been meaning to write about my job here on arttrav ever since I signed on last November, but frankly, I’ve been too busy. Hence also the slowing down of posts… now that I blog professionally, there’s less time to blog in my… spare time.

As I explain in my latest article for The Florentine – Virtual Tuscany: Confessions of an official blogger – the experience writing arttrav and sharing it on social media, as well as my background in art history of course, is what landed me this great new job.

I have a job that any Italy-loving expat would envy. I work for the Tuscan region’s social media team. I attend art events and exhibits, write about art in Tuscany, and promote it on a blog and via social media. In our office, Facebook is not blocked, but mandatory. We don’t have phones; we use Skype. And we tweet during work hours, preferably as frequently as possible.  Although our role in Tuscany‘s new tourism campaign is fairly well known in the communications industry thanks to our participation in half a dozen lectures and conferences in the past few months, the general public has not heard much about it yet. So The Florentine asked me to give you the inside scoop on the campaign and on what we do.

Read the whole article on TF.

For more information about the social media team and the voglio vivere cosi campaign, take a look at this presentation by Mirko Lalli:

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By: arttrav

Alexandra Korey aka ArtTrav is a Florence-based art historian and arts marketing consultant.