Arttrav History

The evolution of

Born October 1, 2004
In 2004 I went to Rome for a month’s dissertation research. While I was there I kept my notes on a free website hosted by Tripod, called “One Month Rome”. I originally conceived of this website as the guidebook I cannot find. There are some excellent guidebooks out there but information is not always ordered the way I’d want it. Furthermore, guidebooks and websites only gave me facts about dates and artists, but no interpretation, investigation, or comparison with other works of art or locations. Finally, not all guidebooks have photos, and those that do are often not so heavy on the intellectual information… yet, sometimes you need to see a photo to know if you want to go there. I tried using art history textbooks for their photos and great text, but they lack practical information that the traveler needs. So, I combined basic factual information about things to see in Rome (including opening hours and directions) with photos and university-level analysis.

December 2004: Arttrav in its early forms
2004_10When I returned home to Florence, my husband Tommaso encouraged me to expand my online information to Florence and buy a real domain. He also taught me Macromedia Dreamweaver to build the website. The design limits that you can see in the screenshot are result of what you could do back then. We were never really all that happy with the functionality of this website, nor with the cheesy multicoloured maiolica-inspired colours.

The chosen name, “arttrav”, is a combination of art and travel. It is a homage to the concept of “SlowTravel” (, or staying in one place for a while; itself a counterpart to the concept of “Slow Food” (, an important eco-gastronomic movement. We heartily subscribe to both these movements and make frequent use of their internet resources.

2005: a cleaner design
2005_10Summer on the beach in Puglia in 2005… Tommaso was inspired to design a cleaner logo (design tip: never employ an engineer as a graphic designer) and update arttrav in accordance with some new technologies. Now you could have a moving menu bar! We divided up the topics on the site into “art” and “travel”, and made up other headings, all of which I deeply regret. I think this version of the website was never very navigable.


Viva WordPress!
2008_11The summer 2008 move to a wordpress format was intended to make material more easily accessible, not only on your screen at home, but also on your iphone or ipod touch (apparently that was a thing). It was easy to convert to this new format, and suddenly I could quickly update the content. Over 2008/9 I wrote a lot of new articles. But any time I showed someone the site, they said “What’s this? Your blog?”.  It looked pretty good, but it still wasn’t right. I didn’t think this was a blog.


arttrav_arthemiaIn Spring 2009 we finally found a magazine-style wordpress theme that reflected what I thought this blog was at the time: a magazine.

In 2012 Marco Badiani from Flod (where I’d started working a few months before) designed the teal logo.

In February 2014 I changed to theme, celebrated 600 articles published and the blog’s 10th birthday! An additional theme change took place in October 2020.

Blogging and Instagramming meanwhile became “done things” and I have been honoured with a number of important collaborations with travel companies and hotels (here’s a list), and have also contributed to some publications like Travel+Leisure (here’s another list).

In October 2020 this blog has officially been online for 16 years.

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