{"id":5626,"date":"2012-08-07T09:00:07","date_gmt":"2012-08-07T07:00:07","guid":{"rendered":"https:\/\/www.arttrav.com\/?p=5626"},"modified":"2014-02-09T10:40:15","modified_gmt":"2014-02-09T09:40:15","slug":"ferragamo-museum","status":"publish","type":"post","link":"https:\/\/www.arttrav.com\/florence\/ferragamo-museum\/","title":{"rendered":"The Ferragamo Museum in Florence: one of 100 places every woman should go in Italy"},"content":{"rendered":"

ArtTrav is pleased to be listed as a resource in the second edition of Susan Van Allen<\/a><\/strong>\u2019s book 100 Places in Italy Every Woman Should Go, available in paperback <\/a>\"\" or kindle<\/a>\"\" editions. The author delights us with the following guest post on a museum in Florence that may appeal very much to women, but that does not exclude men from its audience!<\/em><\/p>\n

\"palazzo<\/a>
Palazzo Spini Feroni is home to Museo Ferragamo, Florence \/ flickr @aldoaldoz<\/figcaption><\/figure>\n

When in Florence, I always love stopping by the Museo Salvatore Ferragamo<\/strong>, located downstairs from the flagship store on via Tornabuoni. It\u2019s never crowded, like so many other places in town, so it\u2019s a dreamy oasis in which to admire the works of the master shoemaker. The last time I was there, as I wandered through the gorgeous rooms of colorful displays, all I heard were oohs<\/em> and aahs<\/em> from a few other kindred spirit ladies who were as blissed out as I was.<\/p>\n

Currently (from June 20, 2012 to January 28, 2013), the museum is presenting a special exhibit, dedicated to Marilyn Monroe, who adored Ferragamo\u2019s fashions.<\/p>\n

In my book 100 Places in Italy Every Woman Should Go<\/strong> I have written about Ferragamo\u2019s story, and reproduce it here.<\/p>\n

\"100<\/p>\n

We have Salvatore Ferragamo to thank for being the grandpapa of modern Italian shoe fashion. These days his widow, Wanda, is Queen of the company that he began in 1938. She\u2019s so beloved by Italians they\u2019ve even named a rose in her honor.<\/p>\n

The Ferragamo story is legendary. Salvatore was a man of humble beginnings, the eleventh of fourteen children, born in 1898 in the mountain town of Bonito, outside Naples. He apprenticed with a cobbler there, making his first pair of shoes when he was nine for his sister to wear at her confirmation. He took off for America when he was seventeen, and set up a little shop in Santa Barbara that caught the eye of silent film stars like Mary Pickford. Within a few years he was a Hollywood sensation, and besides designing for movies like The Ten Commandments<\/em>, actresses clamored for his creations to wear off the set. What\u2019s always separated Ferragamo\u2019s shoes from the pack is that he never wavered from his conviction to combine glamour with comfort. He was so obsessed he even took anatomy classes at USC so he could learn all about the foot.<\/p>\n

\"salvatore<\/a>
Salvatore Ferragamo, photo vogue.fr<\/figcaption><\/figure>\n

As for Wanda, she met Salvatore in 1939 when he\u2019d moved his successful business from California to Florence and was sending money back to help out his home town of Bonito. A doctor from Bonito wrote to Salvatore, telling him he should visit and see all the good his donations had done. When he arrived, Wanda, the doctor\u2019s nineteen year-old daughter, answered the door. Since her mother had died, she was the lady of the house, and she shyly thanked Salvatore for all his wonderful work. Salvatore turned to his sister who he was traveling with and said, \u201cI am going to marry this woman.\u201d<\/p>\n

Three months later, Wanda wed Salvatore, who was twenty-two years older than her. They had six children, lived in Florence, and the retail business thrived, along with Salvatore being named \u201cShoemaker to the Stars,\u201d designing for such beauties as Marilyn Monroe, Ava Gardner, and Audrey Hepburn.<\/p>\n

\"vara\"
The Vara pump<\/figcaption><\/figure>\n

In 1960 Salvatore died of cancer. Wanda was thirty-eight, had no business experience, and could have sold the company. But instead, she took it on, with her eldest child, nineteen-year-old Fiamma, becoming the new creative force. Fiamma, who\u2019d quit high school to learn shoe making from her father, went on to design the award-winning Vara pump\u2014that fabulous square toed, chunky 3-inch heel number with the grosgrain bow. As the rest of the family joined the business, Fiamma continued to design, but sadly died of breast cancer in 1998.<\/p>\n

Now the Ferragamo Museum <\/strong>homage to Salvatore with fantastic displays, molds he made for the stars, videos, and photos of celebrities showing off their shoes\u2014from Carmen Miranda to Katherine Hepburn to Andy Warhol. It\u2019s in a medieval palace that Ferragamo bought in 1938 [editor’s note: Palazzo Spini Feroni, you can see it in the Ghirlandaio fresco in Santa Trinita], and even has an original well in a back room, called the Pozzo di Beatrice<\/em>, named after the girl Dante went ga-ga over when he first laid eyes on her on the Florence bridge that\u2019s steps away from the palace.<\/p>\n

 <\/p>\n

Visitor Information<\/strong><\/p>\n

Museo Ferragamo<\/a>, Piazza Santa Trinita, 5r<\/strong><\/p>\n

Hours:<\/strong> open Wednesday to Monday, 10 am-6pm
\nclosed Tuesday, 1 January, 1 May, 15 August, 25 December.
\nIn August: <\/strong>the Museum is open from 10 am to 1 pm and from 2 pm to 6 pm Mondays to Saturdays and is closed on Sundays
\nTickets: 5 euro. Free for the under 10s and over 65s.<\/strong>
\nThe proceeds from ticket sales are used to finance scholarship for young footwear designers.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

ArtTrav is pleased to be listed as a resource in the second edition of Susan Van Allen\u2019s book 100 Places […]<\/p>\n","protected":false},"author":16,"featured_media":5627,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9],"tags":[470,37],"yoast_head":"\nThe Ferragamo Museum in Florence: one of 100 places every woman should go in Italy - ArtTrav<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.arttrav.com\/florence\/ferragamo-museum\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Ferragamo Museum in Florence: one of 100 places every woman should go in Italy - ArtTrav\" \/>\n<meta property=\"og:description\" content=\"ArtTrav is pleased to be listed as a resource in the second edition of Susan Van Allen\u2019s book 100 Places […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.arttrav.com\/florence\/ferragamo-museum\/\" \/>\n<meta property=\"og:site_name\" content=\"ArtTrav\" \/>\n<meta property=\"article:publisher\" content=\"https\/\/facebook.com\/arttravcom\" \/>\n<meta property=\"article:published_time\" content=\"2012-08-07T07:00:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-02-09T09:40:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.arttrav.com\/wp-content\/uploads\/2012\/07\/vara.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"296\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Guest_Post\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@arttrav\" \/>\n<meta name=\"twitter:site\" content=\"@arttrav\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guest_Post\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.arttrav.com\/florence\/ferragamo-museum\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.arttrav.com\/florence\/ferragamo-museum\/\"},\"author\":{\"name\":\"Guest_Post\",\"@id\":\"https:\/\/www.arttrav.com\/#\/schema\/person\/26b56a6242fec08f805cd65aff29ac31\"},\"headline\":\"The Ferragamo Museum in Florence: one of 100 places every woman should go in Italy\",\"datePublished\":\"2012-08-07T07:00:07+00:00\",\"dateModified\":\"2014-02-09T09:40:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.arttrav.com\/florence\/ferragamo-museum\/\"},\"wordCount\":848,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.arttrav.com\/#\/schema\/person\/c018af7844e33e94807101ca6432b808\"},\"image\":{\"@id\":\"https:\/\/www.arttrav.com\/florence\/ferragamo-museum\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/www.arttrav.com\/wp-content\/uploads\/2012\/07\/vara.jpg?fit=296%2C400&ssl=1\",\"keywords\":[\"fashion\",\"museums\"],\"articleSection\":[\"Florence\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.arttrav.com\/florence\/ferragamo-museum\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.arttrav.com\/florence\/ferragamo-museum\/\",\"url\":\"https:\/\/www.arttrav.com\/florence\/ferragamo-museum\/\",\"name\":\"The Ferragamo Museum in Florence: one of 100 places every woman should go in Italy - 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