{"id":6081,"date":"2012-11-02T23:01:32","date_gmt":"2012-11-02T21:01:32","guid":{"rendered":"https:\/\/www.arttrav.com\/?p=6081"},"modified":"2014-02-09T10:35:20","modified_gmt":"2014-02-09T09:35:20","slug":"heading-into-florens-2012","status":"publish","type":"post","link":"https:\/\/www.arttrav.com\/florence\/heading-into-florens-2012\/","title":{"rendered":"Heading into Florens 2012"},"content":{"rendered":"

I’m heading into a deep tunnel of work, but it’s a good thing. That’s because I’m leading a social media team of 21 people at the major international conference and event, Florens 2012, from November 3-11<\/strong>. Florens is a week dedicated to cultural heritage and economy – more specifically where the two meet (I’ve reflected on this a bit already in this post on economy and culture<\/a>).<\/p>\n

This is a huge event, so there’s something for everyone. If you’re in Florence you won’t be able to avoid some of its manifestations, like a gigantic cross made of marble blocks in Piazza Santa Croce, which is an installation by Mimmo Paladino – who is also one of the event’s keynote speakers.<\/p>\n

\"\"
Piazza Santa Croce – Mimmo Paladino installation being mounted – Photo Enrica Quaranta for Florens 2012<\/figcaption><\/figure>\n

<\/p>\n

Inside Palazzo Vecchio and in a few breakout locations there are over a hundred conferences, roundtables, keynote speeches and “cultural aperitivos”. And every single one of them is FREE.<\/p>\n

For example, Saturday night, November 3d at 9pm, i’m going to hear Mimmo Paladino talk about art and public space, which is a very interesting topic, I think. That talk is in Italian, but many others during the day have simulataneous translation available into English. On Tuesday November 6th at 6:30pm there’s a rountable talk on museum apps, followed by a free aperitivo, where Nancy Proctor, who is in charge of the Smithsonian’s social media and technology, is one of the speakers – this session is in English. “Stranieri” or expats in Florence have their say at a session at the Bargello<\/a> on the Friday afternoon – it’s always nice to hear another point of view.<\/p>\n

Meanwhile in Piazza Duomo, a centuries-old olive grove sprouted overnight.<\/p>\n

\"\"<\/p>\n

If you’re going to go to the talks – and you really should – you need to sign up here <\/a><\/strong>– and then it’s all free.<\/p>\n

And, if you’re in the salone dei Cinquecento, keep an eye out for me at the bloggers’ table to the right – come by to say hi, and if I have a moment we can step out and chat. You can also meet the group of international bloggers who won a trip to Florence to tell the story to their readers – there are 7 of them, plus 7 local bloggers and 6 of my colleagues who will be all around, tweeting our rear ends off.<\/p>\n

Finally, give me a hand – we’re running a tweet wall<\/strong> that will display your comments projected on a massive screen in the Salone dei Cinquecento, so tweet with the hashtag #florens2012 ! And of course you can follow the fun also on the facebook page of Florens<\/a>.<\/p>\n

If you don’t hear anything else from me in the next two weeks, that’s why.<\/p>\n","protected":false},"excerpt":{"rendered":"

I’m heading into a deep tunnel of work, but it’s a good thing. That’s because I’m leading a social media […]<\/p>\n","protected":false},"author":3,"featured_media":6082,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9],"tags":[890],"yoast_head":"\nHeading into Florens 2012 - ArtTrav<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.arttrav.com\/florence\/heading-into-florens-2012\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Heading into Florens 2012 - ArtTrav\" \/>\n<meta property=\"og:description\" content=\"I’m heading into a deep tunnel of work, but it’s a good thing. 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