{"id":7955,"date":"2013-12-17T09:00:31","date_gmt":"2013-12-17T07:00:31","guid":{"rendered":"https:\/\/www.arttrav.com\/?p=7955"},"modified":"2014-02-08T15:32:16","modified_gmt":"2014-02-08T14:32:16","slug":"italian-food-advertising-1950-70","status":"publish","type":"post","link":"https:\/\/www.arttrav.com\/it\/italian-food-advertising-1950-70\/","title":{"rendered":"Italian food advertising, 1950-70"},"content":{"rendered":"

Here’s an exhibit I’d like to see in Rome! Il Cibo Immaginario. 1950- 1970 Pubblicit\u00e0 e immagini dell’Italia a tavola<\/em> (Imagined food, 1950-1970 – advertising and images of Italy at table) is on at Palazzo delle Esposizioni until Jan 6, 2014. A show that, through 300 images, sums up communication about food in the boom years of Italy. Taking a look at the ads available online, the show is a chance to observe the visual methods used by advertisers, think about how women were represented and if this has changed much, and ask ourselves through what emotive bonds products were marketed to Italians in this period.<\/p>\n

\"\"
One of the greatest taglines in Italian advertising – 1953 \/ Cynar<\/figcaption><\/figure>\n

<\/p>\n

The exhibition is set up through 12 large themes. We start with Italy’s changing domestic landscape and the associated shapes, objects and colours associated with the baby boomers. Italy of free time, that of connoisseurs, Italy that dreams of winning big, or of saving money… Italy that seduces, and Italy that has a big family. And at the end, 28 photographs of this dream represented at the ideal Italian table.<\/p>\n

\"\"
Buitoni makes you smart – 1950<\/figcaption><\/figure>\n
\"\"
1949 – Ghiacciomenta to quench your thirst<\/figcaption><\/figure>\n
\"\"
Creme Caramel for the whole family, 1952<\/figcaption><\/figure>\n

\"\"<\/p>\n

\"\"
Volpato Pasta in 1955 was very sexy<\/figcaption><\/figure>\n
\"\"
Everything is better with Coke, 1966<\/figcaption><\/figure>\n
\"\"
Bar Grande Italia, 1950 – the family table<\/figcaption><\/figure>\n<\/div>\n

Visitor Information<\/strong><\/p>\n

Palazzo delle Esposizioni
\nIl Cibo Immaginario
\nDec 3, 2013 – Jan 6, 2014
\nOfficial website<\/a><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Here’s an exhibit I’d like to see in Rome! Il Cibo Immaginario. 1950- 1970 Pubblicit\u00e0 e immagini dell’Italia a tavola […]<\/p>\n","protected":false},"author":3,"featured_media":8382,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[870],"tags":[670,940],"yoast_head":"\nItalian food advertising, 1950-70 - ArtTrav<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.arttrav.com\/it\/italian-food-advertising-1950-70\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Italian food advertising, 1950-70 - ArtTrav\" \/>\n<meta property=\"og:description\" content=\"Here’s an exhibit I’d like to see in Rome! Il Cibo Immaginario. 1950- 1970 Pubblicit\u00e0 e immagini dell’Italia a tavola […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.arttrav.com\/it\/italian-food-advertising-1950-70\/\" \/>\n<meta property=\"og:site_name\" content=\"ArtTrav\" \/>\n<meta property=\"article:publisher\" content=\"https\/\/facebook.com\/arttravcom\" \/>\n<meta property=\"article:author\" content=\"https\/\/facebook.com\/arttravcom\" \/>\n<meta property=\"article:published_time\" content=\"2013-12-17T07:00:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-02-08T14:32:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.arttrav.com\/wp-content\/uploads\/2013\/12\/coke2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"560\" \/>\n\t<meta property=\"og:image:height\" content=\"421\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alexandra Korey\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@arttrav\" \/>\n<meta name=\"twitter:site\" content=\"@arttrav\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alexandra Korey\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.arttrav.com\/it\/italian-food-advertising-1950-70\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.arttrav.com\/it\/italian-food-advertising-1950-70\/\"},\"author\":{\"name\":\"Alexandra Korey\",\"@id\":\"https:\/\/www.arttrav.com\/#\/schema\/person\/c018af7844e33e94807101ca6432b808\"},\"headline\":\"Italian food advertising, 1950-70\",\"datePublished\":\"2013-12-17T07:00:31+00:00\",\"dateModified\":\"2014-02-08T14:32:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.arttrav.com\/it\/italian-food-advertising-1950-70\/\"},\"wordCount\":281,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.arttrav.com\/#\/schema\/person\/c018af7844e33e94807101ca6432b808\"},\"image\":{\"@id\":\"https:\/\/www.arttrav.com\/it\/italian-food-advertising-1950-70\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/www.arttrav.com\/wp-content\/uploads\/2013\/12\/coke2.jpg?fit=560%2C421&ssl=1\",\"keywords\":[\"exhibition\",\"Rome\"],\"articleSection\":[\"Italy\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.arttrav.com\/it\/italian-food-advertising-1950-70\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.arttrav.com\/it\/italian-food-advertising-1950-70\/\",\"url\":\"https:\/\/www.arttrav.com\/it\/italian-food-advertising-1950-70\/\",\"name\":\"Italian food advertising, 1950-70 - ArtTrav\",\"isPartOf\":{\"@id\":\"https:\/\/www.arttrav.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.arttrav.com\/it\/italian-food-advertising-1950-70\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.arttrav.com\/it\/italian-food-advertising-1950-70\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/www.arttrav.com\/wp-content\/uploads\/2013\/12\/coke2.jpg?fit=560%2C421&ssl=1\",\"datePublished\":\"2013-12-17T07:00:31+00:00\",\"dateModified\":\"2014-02-08T14:32:16+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.arttrav.com\/it\/italian-food-advertising-1950-70\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.arttrav.com\/it\/italian-food-advertising-1950-70\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.arttrav.com\/it\/italian-food-advertising-1950-70\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/www.arttrav.com\/wp-content\/uploads\/2013\/12\/coke2.jpg?fit=560%2C421&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/www.arttrav.com\/wp-content\/uploads\/2013\/12\/coke2.jpg?fit=560%2C421&ssl=1\",\"width\":560,\"height\":421},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.arttrav.com\/it\/italian-food-advertising-1950-70\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.arttrav.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Italian food advertising, 1950-70\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.arttrav.com\/#website\",\"url\":\"https:\/\/www.arttrav.com\/\",\"name\":\"ArtTrav\",\"description\":\"Art, Travel & Life in Italy & Europe\",\"publisher\":{\"@id\":\"https:\/\/www.arttrav.com\/#\/schema\/person\/c018af7844e33e94807101ca6432b808\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.arttrav.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\/\/www.arttrav.com\/#\/schema\/person\/c018af7844e33e94807101ca6432b808\",\"name\":\"Alexandra Korey\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.arttrav.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/31d64fac4166920dcb58e294124f1d8f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/31d64fac4166920dcb58e294124f1d8f?s=96&d=mm&r=g\",\"caption\":\"Alexandra Korey\"},\"logo\":{\"@id\":\"https:\/\/www.arttrav.com\/#\/schema\/person\/image\/\"},\"description\":\"Alexandra Korey aka @arttrav on social media, is a Florence-based writer and digital consultant. Her blog, ArtTrav has been online since 2004.\",\"sameAs\":[\"https\/\/facebook.com\/arttravcom\",\"https\/\/instagram.com\/arttrav\",\"https:\/\/x.com\/arttrav\"],\"url\":\"https:\/\/www.arttrav.com\/author\/arttrav123\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Italian food advertising, 1950-70 - ArtTrav","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.arttrav.com\/it\/italian-food-advertising-1950-70\/","og_locale":"en_US","og_type":"article","og_title":"Italian food advertising, 1950-70 - ArtTrav","og_description":"Here’s an exhibit I’d like to see in Rome! Il Cibo Immaginario. 1950- 1970 Pubblicit\u00e0 e immagini dell’Italia a tavola […]","og_url":"https:\/\/www.arttrav.com\/it\/italian-food-advertising-1950-70\/","og_site_name":"ArtTrav","article_publisher":"https\/\/facebook.com\/arttravcom","article_author":"https\/\/facebook.com\/arttravcom","article_published_time":"2013-12-17T07:00:31+00:00","article_modified_time":"2014-02-08T14:32:16+00:00","og_image":[{"width":560,"height":421,"url":"https:\/\/www.arttrav.com\/wp-content\/uploads\/2013\/12\/coke2.jpg","type":"image\/jpeg"}],"author":"Alexandra Korey","twitter_card":"summary_large_image","twitter_creator":"@arttrav","twitter_site":"@arttrav","twitter_misc":{"Written by":"Alexandra Korey","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.arttrav.com\/it\/italian-food-advertising-1950-70\/#article","isPartOf":{"@id":"https:\/\/www.arttrav.com\/it\/italian-food-advertising-1950-70\/"},"author":{"name":"Alexandra Korey","@id":"https:\/\/www.arttrav.com\/#\/schema\/person\/c018af7844e33e94807101ca6432b808"},"headline":"Italian food advertising, 1950-70","datePublished":"2013-12-17T07:00:31+00:00","dateModified":"2014-02-08T14:32:16+00:00","mainEntityOfPage":{"@id":"https:\/\/www.arttrav.com\/it\/italian-food-advertising-1950-70\/"},"wordCount":281,"commentCount":0,"publisher":{"@id":"https:\/\/www.arttrav.com\/#\/schema\/person\/c018af7844e33e94807101ca6432b808"},"image":{"@id":"https:\/\/www.arttrav.com\/it\/italian-food-advertising-1950-70\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.arttrav.com\/wp-content\/uploads\/2013\/12\/coke2.jpg?fit=560%2C421&ssl=1","keywords":["exhibition","Rome"],"articleSection":["Italy"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.arttrav.com\/it\/italian-food-advertising-1950-70\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.arttrav.com\/it\/italian-food-advertising-1950-70\/","url":"https:\/\/www.arttrav.com\/it\/italian-food-advertising-1950-70\/","name":"Italian food advertising, 1950-70 - ArtTrav","isPartOf":{"@id":"https:\/\/www.arttrav.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.arttrav.com\/it\/italian-food-advertising-1950-70\/#primaryimage"},"image":{"@id":"https:\/\/www.arttrav.com\/it\/italian-food-advertising-1950-70\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.arttrav.com\/wp-content\/uploads\/2013\/12\/coke2.jpg?fit=560%2C421&ssl=1","datePublished":"2013-12-17T07:00:31+00:00","dateModified":"2014-02-08T14:32:16+00:00","breadcrumb":{"@id":"https:\/\/www.arttrav.com\/it\/italian-food-advertising-1950-70\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.arttrav.com\/it\/italian-food-advertising-1950-70\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.arttrav.com\/it\/italian-food-advertising-1950-70\/#primaryimage","url":"https:\/\/i0.wp.com\/www.arttrav.com\/wp-content\/uploads\/2013\/12\/coke2.jpg?fit=560%2C421&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.arttrav.com\/wp-content\/uploads\/2013\/12\/coke2.jpg?fit=560%2C421&ssl=1","width":560,"height":421},{"@type":"BreadcrumbList","@id":"https:\/\/www.arttrav.com\/it\/italian-food-advertising-1950-70\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.arttrav.com\/"},{"@type":"ListItem","position":2,"name":"Italian food advertising, 1950-70"}]},{"@type":"WebSite","@id":"https:\/\/www.arttrav.com\/#website","url":"https:\/\/www.arttrav.com\/","name":"ArtTrav","description":"Art, Travel & Life in Italy & Europe","publisher":{"@id":"https:\/\/www.arttrav.com\/#\/schema\/person\/c018af7844e33e94807101ca6432b808"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.arttrav.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/www.arttrav.com\/#\/schema\/person\/c018af7844e33e94807101ca6432b808","name":"Alexandra Korey","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.arttrav.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/31d64fac4166920dcb58e294124f1d8f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/31d64fac4166920dcb58e294124f1d8f?s=96&d=mm&r=g","caption":"Alexandra Korey"},"logo":{"@id":"https:\/\/www.arttrav.com\/#\/schema\/person\/image\/"},"description":"Alexandra Korey aka @arttrav on social media, is a Florence-based writer and digital consultant. Her blog, ArtTrav has been online since 2004.","sameAs":["https\/\/facebook.com\/arttravcom","https\/\/instagram.com\/arttrav","https:\/\/x.com\/arttrav"],"url":"https:\/\/www.arttrav.com\/author\/arttrav123\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.arttrav.com\/wp-content\/uploads\/2013\/12\/coke2.jpg?fit=560%2C421&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/piKzL-24j","_links":{"self":[{"href":"https:\/\/www.arttrav.com\/wp-json\/wp\/v2\/posts\/7955"}],"collection":[{"href":"https:\/\/www.arttrav.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.arttrav.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.arttrav.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.arttrav.com\/wp-json\/wp\/v2\/comments?post=7955"}],"version-history":[{"count":0,"href":"https:\/\/www.arttrav.com\/wp-json\/wp\/v2\/posts\/7955\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.arttrav.com\/wp-json\/wp\/v2\/media\/8382"}],"wp:attachment":[{"href":"https:\/\/www.arttrav.com\/wp-json\/wp\/v2\/media?parent=7955"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.arttrav.com\/wp-json\/wp\/v2\/categories?post=7955"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.arttrav.com\/wp-json\/wp\/v2\/tags?post=7955"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}